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Graphic Designing

ARTWORK GUIDE

Submitting Production-Ready Art

Artwork Guide: FAQ

VECTOR ART

Usual filetypes: .ai  | .pdf  |  .eps  |  .svg  |  .cdr

Mathematically generated lines/shapes

Infinitely scalable

Objects/colors easily separated for production

RASTER ART

Usual filetypes: .jpg  | .png  |  .psd  |  .tif  |  .gif 

Map of static pixels

Cannot be resized without affecting resolution

separating objects/colors for production requires tracing

Raster images can be embedded in vector formats. Sneaky!
Rule of thumb: If your artwork remains smooth without pixelation no matter how far you zoom in, you’ve probably got a vector.

Vector VS Raster
Artwork Guide: Image

FONTS

Outlined

Make sure any fonts in your artwork are outlined/converted to curves OR provide us with the required font files.

COLORS

Specified with Pantone

When matching to colors precisely, specify using the industry standard Pantone Matching System (PMS). RGB and CMYK are not ideal for communicating exact colors because any color produced using these formulas will depend on the calibration of the respective monitor or printer.

Artwork Guide: List

NO VECTOR ART?

Raster art may be acceptable if:

  • Colors in artwork are isolated from one another/not overlapping.

  • Artwork is 300+ DPI at 100% print size.

If your art isn’t vector and doesn’t meet the requirements for acceptable raster art, we can work with you to determine the best course of action and come up with an estimate to make your artwork production-ready.

Artwork Guide: FAQ
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