Spoiler: Number 1 is gifting
A recent article in Trends by Julia Janks cites the need for companies to be more creative than ever and makes seven predictions for the future of marketing. Number one on the list: gifting.
Why? We've known for years that a well executed gifting program is a great employee retention strategy. Now this model is being applied as a customer retention strategy as well. In fact we've seen global corporate gift spending more than double during the pandemic.
It's not enough to give just anything away though. It's so important to gift the right products to make the most strategic impact, and the best use of your budget.
Read the Julia Janks article here, and when you're ready, reach out to Brio to get on the latest trend!